SMS is highly effective as messages are likely to be opened within just five minutes. This makes text messaging marketing software a great way to connect and provide reminders, contests, and coupons. Capture your contacts' attention with personalized text messages. Use the simple merge feature in the text messaging marketing software to insert names and gain the attention of your subscribers. If you select the merge feature, the personalized merge information will be automatically added to each individual text message. Follow up on text replies using marketing automation. When you set up a comprehensive text message campaign, you can create messages that will automatically be sent based on subscriber actions. This functionality enables you to provide immediate customer service even when your representatives are busy.